When it comes to creating an online store, many options exist, from WordPress, Drupal, Joomla to Magento. While every e-commerce website builder has its advantages and disadvantages, Magento is excellent when it comes to creating e-commerce websites. Here are the specific features that make Magento stand out from the competition:
I. It’s a good platform to develop online stores because its’ highly responsive
With Magento, you can create a highly responsive e-commerce store. A responsive e-commerce store means your site will offer an optimal viewing experience, as well as easy reading and navigation without having to apply a lot of resizing, panning and scrolling when you’re using different devices, including mobile and desktop.
II. It comes with multiple languages, and you’re able to create online stores that are scalable
Businesses today target the global market to increase sales and broaden their bottom-line. To reach customers in different countries and sell your products, you have to communicate in their language. That’s why the platform you choose to build out your e-commerce website should integrate multiple languages. Magento is multilingual as it can show content in different languages, including French, Spanish, and Portuguese.
One feature that has enabled Magento to trump the competition is scalability. This means that you can host multiple e-commerce websites on a single backend admin. You can move from selling one thousand products to one hundred thousand products without glitches, and they will provide you the needed support.
III. Its open source nature has enabled many people to create online stores on it
Open source means any software developer can modify its code to make it more robust. The open source in this platform is available in two editions: Magento Enterprise Edition and Magento Community Edition. There are absolutely no costs involved when you want to use Magento’s innovative features.
IV. Offers flexibility when looking to create online stores
Web developers love Magento because it lets them instill modern technologies and innovative features to make any e-commerce store run like a well-oiled machine. To top it all off, the framework offers multiple customization options for pages, products and shopping carts.
V. Superior SEO functionality makes it’s the best platform for selling products online
What sets Magento apart from the competition is that it has powerful inbuilt SEO features that prop up search engine optimized pages. With this platform, you can easily configure keywords, Meta tags, and descriptions for each product. Ideally, this framework will make your website or e-commerce store attractive to search engines.
It’s entirely true that choice of a web builder hinges on the needs of the business. While WordPress is great for regular websites and blogs, Magento tops the list when it comes to creating e-commerce websites. So make sure you choose wisely.